Communication is a fascinating field of study. I know that by including a variation of the word “unsubscribe” in the title of this newsletter, a number of people may feel inclined to either immediately hit delete or unsubscribe from mine. The word could stir up an internal friction (or an eye roll) for some, which could have negative results for me. But in this example, I’m willing to take the risk. I’m not afraid of the unsubscribe button. In fact, this week I want to share some thoughts I’ve had about unsubscribing from things, and make a new case for why you (as both a consumer and a creator) might consider getting a little more comfortable with the idea.