Since quitting my job in 2015, I’ve intentionally chosen not to write about my business too much. It’s not the topic I want to be known for, and there are bloggers who do a much better job of it already. However, my good friend Kara who runs bravely keeps reminding me that being transparent and sharing the details (including the numbers) has the power to help other women who want to start their own businesses. Being transparent is already part of my M.O., and my numbers have never been off limits. So, if there’s a chance that sharing this information could help even one person, I think I’ll publish my numbers once a year.
It probably makes the most sense to show you my overall numbers at the end of each year, so that will be the plan. However, since I’ve never published this before, I’ll start by sharing some of last year’s numbers so we have something to compare this year’s to. Last week, I mentioned that one of my two new financial goals is to cut back on my expenses and run a lean business this year; that goal only exists because I was not happy with how much I spent in 2016. You might thinking running an online business would be cheap, but somehow I managed to spend exactly $14,000 on mine. Here’s a quick breakdown of where that total came from: